Certified Digital Marketing Fundamental (Voucher Included)

Become a Certified Digital Marketer

As the competition among digital marketers and brands intensifies, businesses and recruiters are sifting for candidates that can verify their knowledge and experience backed by a widely accepted certification. If you want to enter the growing digital marketing field, this 100% online course will provide you with an in-demand 360-degree skill set that cuts across sub-domains such as pay-per-click (PPC), social media, email marketing, and more. Upon successful completion, you will be prepared to take and pass the prestigious Online Marketing Certified Associate (OMCA) certification exam. Enrollment includes a voucher to cover OMCA exam fees.

Hand touching digital screen with marketing visuals and graphs on it.

Job Outlook for Digital Marketers

The US Bureau of Labor Statistics (BLS) forecasts a strong 10% growth in the demand for Advertising, Promotions, and Marketing Managers between now and 2030. The BLS anticipates a particularly strong demand for professionals who create digital media campaigns using tools like websites, social media, and live chats.

According to PayScale.com, Digital Marketing Specialists earn between $38-71,000 per year in the US, with an average of $51,018. Salaries for early-career Digital Marketing Specialists range from $37-66,000, with an average of $49,317 during the first four years of their careers.

Course Objectives

What you will learn

  • Gain in-depth knowledge of the various digital marketing disciplines, such as search engine optimization (SEO), pay-per-click (PPC), content marketing, social media marketing, mobile marketing, web analytics, website conversion rate optimization, email marketing, and digital marketing strategy
  • Formulate, plan, and execute digital marketing strategies with the right channel mix
  • Create and communicate the right marketing message to the target audience
  • Learn digital marketing tools like Google Ads, Google Analytics, Facebook Marketing, YouTube Marketing, and Twitter Advertising

How you will benefit

  • This course is aligned with the OMCA certification
  • Individuals who earn the OMCA certification:
  • Stand out to employers and clients as having verified digital marketing skills, education, and experience
  • Earn between 16-26% more than non-certified digital marketers
  • Operate more effectively as a marketing professional, sharing common language and generally accepted practices across multiple disciplines

Prerequisites and Requirements

No prerequisite is required to take this course. Anyone with an interest in digital marketing can enroll.

This course can be taken on either a PC or Mac.

Registration and Enrollment

This is a self-paced course that can be completed 100% online. Open enrollment means you can start anytime.

Digital Marketing Fundamental FAQs

Expand FAQ List

  • At the fundamental level, digital marketers usually work on projects and teams that contribute to an organization's overall digital marketing strategy. This might include activities like search engine optimization (SEO), pay-per-click (PPC), content marketing, social media marketing, mobile marketing, web analytics, website conversion rate optimization, email marketing, and digital marketing strategy. They may also use tools such as Google Ads, Google Analytics, Facebook Marketing, YouTube Marketing, and Twitter Advertising.

  • In a burgeoning area like digital marketing, the value of a certification is tied directly to its validity. Certifications are valuable if they deliver skills that employers, clients and teams can validate in the marketplace. Digital marketers who hold the OCMA designation earn 16-26% more than their non-certified peers, on average.

  • The OMCA exam tests eight basic online marketing disciplines:

    • Digital Analytics
    • Social Media Marketing
    • Search Engine Optimization (SEO)
    • Content Marketing
    • Digital Advertising (Including PPC)
    • Conversion Optimization (UX)
    • Email Marketing
    • Mobile Marketing

Ready To Start?

This is a self-paced course that can be completed 100% online. Open enrollment means you can start anytime.